This is part 1 of a 3 part series. Links to part 2 and 3 are at the end of the post.
If your business was perfect in every way, what would it look like?
If part of the answer includes; “I would work with great people on exciting projects and for the best fees in the industry” - You will love today’s post!
I’m sure you have heard the saying; everyone in business is a problem solver!
The suggestion is sound. It confirms the fact that every business exists, to solve at least 1 problem. The bigger the problem, the fewer people there are who can solve it, and the more money they can charge for providing the answer. That’s why the person who solves the problem “who can clean my car?” earns less, than the person who solves the problem, “who can fly me to London by end of business today?”
Why this matters to you
How many other businesses in your marketplace, can solve the same problem as you?
Quite a few, right?
So, why not consider increasing your value, by developing a uniquely valuable service?
Consider becoming the person in your niche, who not only solves problems, BUT solves them in a more remarkable way than anyone else. Make doing business with you as interesting and rewarding for clients as possible. If you do, there’s an extremely good chance:
- You will attract more clients.
- Earn more.
- Develop fantastic client relationships.
- Retain clients for longer.
- Generate tons of word-of-mouth referrals.
- And make the business of business a lot more fun too!
Interesting businesspeople are attractive. They stand out. We talk about them for all the right reasons.
How to attract the best clients and the highest fees part 2.
How to attract the best clients and the highest fees part 3.
Let’s work together and grow your business. To find out more click here!
Photo: kevindooley
Jim this is something I am very interested in. Is it anything like Positioning by Trout,Reis?
Looking forward to everything you bring on this.
Billy
I hope not. I try to keep things fresh.
Well that makes a lot of sense… LOL. and I sure should have known better from you too.
Great stuff.
Billy
Excellent post sir. I am slowing building up my personal brand and developing some unique services. It’s been challenging and I have a ways to go, but I feel that I’m on the right path.
What I do know is that I have the skills and talent to provide unique services for my clients. I just have to package and market them correctly.
Great post, Jim. I’m looking forward to your other posts about this.
Hello there,
Looking forward to this series my friend. Being aware of one’s “uniqueness” is one thing – knowing how to package it is quite another and suspect this is where many find the challenge.
Thanks for sharing.
[...] in a series on how to attract the very best clients and work for the highest fees. You can read part 1 of this post here if you missed [...]
[...] How to attract the best clients and the highest fees Part 1 [...]
[...] How to attract the best clients and the highest fees: Part 1 is about developing a uniquely valuable service. I’m sure you have heard the saying; everyone in business is a problem solver! The suggestion is sound. It confirms the fact that every business exists, to solve at least 1 problem. The bigger the problem, the fewer people there are who can solve it, and the more money they can charge for providing the answer. [...]
[...] How to attract the best clients and highest fees (Part 1) [...]
[...] How to attract the best clients and the highest fees: Part 1 is about developing a uniquely valuable service. I’m sure you have heard the saying; everyone in business is a problem solver! The suggestion is sound. It confirms the fact that every business exists, to solve at least 1 problem. The bigger the problem, the fewer people there are who can solve it, and the more money they can charge for providing the answer. [...]
[...] How to attract the best clients and the highest fees Part 1 [...]
Hi Jim!
I get this and I love this!!
Perfect – thank you!!
Much kindness,
Elena
Makes good sense Jim. And also, I can corelate the features of having an UVSP with being an interesting solution provider.
[...] Read this FREE, 3 part series on how to attract the best clients & the highest fees. [...]
[...] small business owners focus on number 3 and number 4. They are always looking for new clients and ways to increase their fees, unaware that they can massively increase their revenues and profits, from their existing client [...]
[...] How to attract the best clients and the highest fees Part 1 [...]
[...] never needed to compete for clients based on fees [...]
Hi Jim,
I like it. It’s too good. I’m also agree with you. According to me,in business marketing betrayer is the surviver. What do you think?
Hi Neil. What is a marketing betrayer?
[...] How to attract the best clients and the highest fees – Part 1. [...]
This is a great post Jim AND it really got me thinking about our services and how we can be unique.
Glad you found it useful, Geoff. Thanks!