Jim's Marketing Blog

Marketing ideas to help you grow your business

How to attract the best clients and the highest fees

This is part 1 of a 3 part series. Links to part 2 and 3 are at the end of the post.

I have a question for you:

If your business was perfect in every way, what would it look like?

If part of the answer includes; “I would work with great people on exciting projects and for the best fees in the industry” — You will love today’s post!

Everyone in business is a problem solver

Think about it and you quickly realise that every business exists, to solve at least 1 problem.  The bigger the problem, the fewer people there are who can solve it, and the more money they can charge for providing the answer.  That’s why the person who solves the problem “who can clean my car?” earns less, than the person who solves the problem, “who can fly me to London by end of business today?”

Why this matters to you

How many other businesses in your marketplace, can solve the same problem as you?

Quite a few, right?

So, why not consider increasing your value, by developing a uniquely valuable service?

Consider becoming the person in your niche, who not only solves problems, BUT solves them in a more remarkable way than anyone else.  Make doing business with you as interesting and rewarding for clients as possible.  If you do, there’s an extremely good chance:

  • You will attract more clients.
  • Earn more.
  • Develop fantastic client relationships.
  • Retain clients for longer.
  • Generate tons of word-of-mouth referrals.
  • And make the business of business a lot more fun too!

Interesting businesspeople are attractive.  They stand out.  We talk about them for all the right reasons.

How to attract the best clients and the highest fees part 2.

How to attract the best clients and the highest fees part 3.

Let’s work together and grow your business. To find out more click here!

Photo: kevindooley

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Jim Connolly

I help small business owners make massively more sales and boost their profits. To see how I can help you and your business, read this.
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12 Comments

  1. Billy Delaney

    May 27, 2011 at 11:38

    Jim this is something I am very interested in. Is it anything like Positioning by Trout,Reis?
    Looking forward to everything you bring on this.
    Billy

  2. Excellent post sir. I am slowing building up my personal brand and developing some unique services. It’s been challenging and I have a ways to go, but I feel that I’m on the right path.

    What I do know is that I have the skills and talent to provide unique services for my clients. I just have to package and market them correctly.

  3. Great post, Jim. I’m looking forward to your other posts about this.

  4. Hello there,
    Looking forward to this series my friend. Being aware of one’s “uniqueness” is one thing – knowing how to package it is quite another and suspect this is where many find the challenge.

    Thanks for sharing.

  5. Hi Jim!

    I get this and I love this!!

    Perfect – thank you!!

    Much kindness,

    Elena

  6. Makes good sense Jim. And also, I can corelate the features of having an UVSP with being an interesting solution provider.

  7. Hi Jim,
    I like it. It’s too good. I’m also agree with you. According to me,in business marketing betrayer is the surviver. What do you think?

  8. This is a great post Jim AND it really got me thinking about our services and how we can be unique.

Comments are closed.