Every day I get emails from people, asking me: “How much do you charge for your 1 Year Marketing Service?” Here’s my answer, plus the reason why there’s no fee quoted on this page. You only pay for what you need There isn’t a set fee for the service! You only pay for the amount… Continue Reading
Are you edging it?
The middle ground feels safer. That’s why it’s so crowded. However, the real value comes from pushing what you do to the edges. There isn’t an area of your business, which you can’t edge. For example: Pushing your copywriting to the edges, so it motivates people to take action. Pushing your service to the edges,… Continue Reading
Money without happiness… you’re still broke!
How’s business? Many business owners will answer that question based on how profitable things are… how their order books look, how cash flow is flowing. Yes, that’s one measurement However, even if profits and cash flow look great, it only shows a small part of the picture. Many business owners are making money, but they… Continue Reading
Get Twitter Direct Messages from people you don’t follow!
Twitter has just made a huge change to the way DM’s or Direct Messages work. You can now choose to allow everyone who follows you on Twitter, to send you a Direct Message. As you can see from my tweet below, this has generated a lot of interest. (If you can’t see the tweet, click… Continue Reading
How to lose a new customer
I just experienced a frustrating example, of someone needlessly over promising regarding the service they provide. It was a great example of how to lose a new customer. Here’s what happened My wife’s car needed a service, so I decided to try a new garage. The guys at the new garage were helpful and friendly.… Continue Reading
What everybody needs to know about experience
Many people confuse time with experience. However, there’s a huge difference between the two. Some people work for ten years in an industry and gain ten years worth of experience. Others work ten years in an industry and gain one years worth of experience… which they repeat ten times. Experience is a combination of time… Continue Reading
I have to share this coincidence with you!
Effective marketing often looks like a series of coincidences. I was thinking of this earlier, when I was emailed by a new reader. Here’s part of what she said: “[...] I’d never heard of you until my marketing director shared your blog with me yesterday. Then this morning my boyfriend retweets you on Twitter. What… Continue Reading
Why most small businesses go broke AND how to avoid it
Many people ask me why it is that most small businesses fail. Although there are a number of sub reasons, there are 2 connected reasons behind every failed business I have ever studied. Today, I am going to share these with you, along with some examples. I am also going to try to inspire you… Continue Reading