I had to smile yesterday, on a trip to Gainsborough Old Hall, Lincolnshire. This stunning building was built in 1460 and attracts visitors because of the excellent condition of the building and its royal connections. Spending a penny? What made me smile, was when I noticed that people had been literally throwing their money down… Continue Reading
Marketing tips and ideas to help you grow your business, by Jim Connolly
TV programming?
If we watch too much TV, it shows. It shows in our language It’s easy to adopt the buzz words used in high profile commercials and popular TV shows, without even noticing. For instance, the next time you hear someone tell you “I’m loving… (whatever)” rather than “I love… (whatever)”, they are showing you how… Continue Reading
Breaking preconceptions
No matter what line of business you’re in, your prospective clients will have had some kind of previous experience related to it. Why this should matter to you Before they open your email or you open your mouth, their experience of your industry or profession will have already set the stage. If you fail to… Continue Reading
Marketing You: The key to building a great business!
It has never been easier to locate people or suppliers in your industry, who are capable. Search engines and social networks allow us to find capable people and check them out, without even picking up a phone. Your capabilities So, if you are relying on being capable, as a way to build your business, you… Continue Reading
How stand up comedy can help you give great business presentations
If you want better results from your presentations, I know you will find this post useful. It’s about the direct link between a great presentation and a stand-up comedy routine. A funny fact Any good comedian will confirm that you start a stand-up routine with your 2nd best joke and finish with your best joke.… Continue Reading
Closing The Sale?
Some business owners misunderstand the idea of closing the sale and it’s hurting their business. Business is all about people and the relationships you have with them. With that in mind, how effective do you think it would be, for someone to attract a new client or customer, then close on them – get their… Continue Reading
What do you do with your resources?
I have a question for you: What do you do, with the resources you have? I was prompted to write this post, after receiving an email from a reader, which contained an interesting statement. The guy was explaining that his business hadn’t grown for 3 years, despite him working 12 hours most days, when he… Continue Reading
Cheap can be expensive
I was talking to a friend recently, about his Apple MacBook. It looks really scruffy. The lid has scuff marks all over it. It’s old and he admits that it hasn’t been very well looked after. I asked him why he was still using it. He replied, ‘I use it because it has worked perfectly… Continue Reading