Can you imagine someone telling you that they have enough time to drive their car, but that it keeps breaking down because they don’t have enough time to put fuel into it? It sounds like an odd thing for an intelligent adult to say, doesn’t it? After all, fuelling a car is essential, if we… Continue Reading
Don’t be a dummy
The word dummy gets used a lot in marketing. When some marketers explain what their product does or how it works, they will often call it their dummies guide, after the popular range of for dummies books. Dummies? Really? It’s important to ensure our marketing messages are clear, but I’m not certain that thinking of… Continue Reading
Why you should avoid hard work!
Business owners tend to divide the work required to grow their business, into one of the following two groups: Hard work Easy work I’m not so sure that labelling some activities as hard work, really helps us. I believe a more useful way to think of the work we do, is simply to decide if… Continue Reading
What Steve Jobs and Henry Ford can teach us about opportunities
Steve Jobs and Henry Ford were known for many things. One of which, was their ability to deliver what the marketplace wanted, without waiting to be asked. This post looks at what we can learn from them. It starts with an understanding, that there’s a direct link between the success of your business, and your… Continue Reading
Twitter buys Posterous!
Hot on the news that Posterous has been acquired by Twitter, I have a question for you: If you were renting a house from someone, would you pay to have a luxury swimming pool built? The obvious answer is no! It would be crazy. You’d be paying tens of thousands for something, which you may… Continue Reading
How to break the cycle of working for clients who undervalue you!
Have you ever heard the old saying; money goes to money? The idea behind that saying, is that people with money find it easier to make even more money. Whilst this is true, part of the equation is not the actual money that wealthy people have behind them, but their thinking, which helps them acquire… Continue Reading
What every business owner needs to know about cakes!
Developing a successful business is a relatively simple process, based on doing the right things correctly. In fact, with the right strategy, it’s quicker to build a successful business, than it is for a business owner with no strategy, to go broke. It’s a little like baking a cake If someone gave you a great… Continue Reading
Social Media: Are you spreading yourself too thinly?
People often ask me, why I am only active on 2 social networks – Google+ and Twitter. The answer is that with only so much time available every day to connect with people on social networking sites, I had a decision to make. I could either have 2 highly valuable social networking assets or join… Continue Reading
Look: Another misleading blog post title!
It just happened to me again! You know, where you see an interesting headline or blog post title, click the link, then find you have been fooled? You reach the post, only to find that it’s clearly not what the title promised. That trick is used a lot, because it delivers short term results. However,… Continue Reading
How to turn your knowledge into power
You have hundreds, maybe thousands of followers and friends on Twitter, Facebook and Linkedin. You read just about every marketing and business development blog, worth reading. You subscribe to some great newsletters and podcasts too. You have a lifetime of experiences and lessons behind you. The question is: Are you using these assets in order… Continue Reading