There are many ways to gain the attention of a prospective client or customer. In business, it seems there are 2 ends of the scale:
The top end of the scale: Attracting attention and earning interest
This is rare and is based around doing work that matters. It’s about standing out for all the right reasons, so people want to follow you, subscribe to your blog or newsletter or connect with you at events. It’s about a commitment to delivering value. It’s about applying your craft, rather than being generic. It’s about understanding the importance of permission.
When this approach is applied correctly, the results are amazing. In my case, they were life changing.
The butt end of the scale: Pestering people for their attention & irritating the crap out of them
This is a common approach and is based around interrupting people, without permission, to push a message at them that they never asked for. We see it every day in our email inbox, on our voice mail and across our social networking accounts. It’s all about pestering people. It’s the approach that says it’s fine to piss off 999 people with unsolicited junk, if 1 person clicks through.
You can’t expect to get top end results, using a butt end strategy!
This is because the way we attract the interest of others has a massive impact, on how they feel about us. For example, if you walk up to people in the street and poke them in the chest, you WILL get their attention – But you don’t need that kind of attention!