If someone got a discussion going, pinpointing what they believed were serious flaws in your service, how would you respond? Typical reactions to that kind of unrequested, negative feedback, is to either ignore it or attack it. A less common reaction, is to study the critique with an open mind and look to see if… Continue Reading
Marketing tips and ideas to help you grow your business, by Jim Connolly
Working with Jim Connolly in 2011: Don’t miss out!
I had a call earlier today from a reader, who wants me to help her market her business in 2011. The thing is, she called today, assuming she could start working with me the first week in January. She was surprised when I explained that there was a 3 month waiting list. I love working… Continue Reading
Quick marketing tip for 2011
I spoke with a business owner recently, who told me she was in the process of developing her marketing plan for next year. She was very excited: On paper, I could double my sales figures and triple my profits next year, Jim. I hope she is right, but we don’t do business on paper. For… Continue Reading
Why stereotyping sucks on SO MANY levels!
I was in a store earlier, getting some Christmas presents during a lunch break. In the queue in front of me was a lady in a wheelchair. I’m a very chatty person, so by the time we got to the front of the line we had been happily speaking for around 10 minutes. I noticed… Continue Reading
How to boost sales and plan ahead with clarity
If you want to really improve your marketing and business development results, today’s post is just for you! As a marketing professional, I’m always fascinated to see the way different people respond to the same situations. In my experience, it is usually a person’s perception of a situation that governs how they feel about it… Continue Reading
Your feedback please!
What marketing topics would you like me to cover here on the blog? I’m always working to make this site as valuable as possible to you, which means writing about the areas of marketing and business development, which you are most interested in. So, what areas of marketing or business development, would you like to… Continue Reading
Hundreds of great marketing blogs on 1 list!
Today, I would like to share a wonderful source of marketing information with you: The AdAge Power 150. The AdAge Power 150 There are hundreds of thousands, (maybe millions) of sites that cover marketing. Many are written by people who call themselves experts, yet who have little if any marketing expertise. It’s simple and inexpensive… Continue Reading
How to attract better clients
How selective are you, regarding the people you work with? Many small business owners make the costly mistake, of working with anyone, who has the ability to pay them. In this post, I explain why this is a bad idea and how you can avoid wasting YOUR time and money working with low value clients.… Continue Reading