Have you ever wondered about the value of posting content to a business focused blog, like this one, during the weekend? If you have, you might find my experience interesting.
Blogging on a Saturday
Reader numbers here drop like a stone on Saturdays. I get around 50% of my weekday average, sometimes even fewer. Yes, there are exceptions to this, but typically I see around half as many readers show up. Even yesterday, when I published 2 blog posts, I saw only a very slight increase in numbers.
Blogging on a Sunday
Sundays are very different! Reader numbers on a Sunday are the same as a regular weekday. In fact, I have had some of the busiest days ever here on a Sunday.
Based on my experience, if you write a business blog and you are thinking of publishing content on one day over the weekend, I would recommend a Sunday. Not only are reader numbers higher on a Sunday, I typically see a greater level of reader engagement too. That is to say, a higher percentage of readers will comment here or email me. Page view numbers (per reader) are also higher on Sundays than on Saturdays.
Do you publish posts at the weekend? Let us know your experience!
In order to make this post as valuable as possible, I would like to know what your experience is, of publishing weekend blog posts – in relation to reader numbers. Are my experiences typical? Please share your feedback!
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