“Handle with care“, is a term usually associated with objects, which have the potential to be dangerous or volatile if used incorrectly. In my experience, handle with care should also be associated with marketing advice.
Just about every form of marketing has the potential to massively under perform, if handled incorrectly. For example, email marketing in the right hands, can generate fantastic results, but when handled poorly, it not only under performs, but angers people too. That’s because poorly handled email marketing can look a lot like spam.
Before you implement any kind of marketing, you need to run it through the following 2 questions and get a “yes” as your reply:
- Am I using the right kind of marketing for what I want to achieve?
- Am I using this form of marketing correctly?
Why not take some time today, looking at the various forms of marketing you use and running them through that simple, 2 question filter. Handle your marketing with care and either remove or repair anything that contains a “no” response to the above questions.