I was joking on Twitter earlier, about how I was featured in one of the world’s best known newspapers today, but with the wrong surname attributed to me! I bet Seth Godin doesn’t have that trouble :)
Anyhow, the columnist very kindly linked to a post here on the blog in his article, and the link is even more valuable to me these days, than the name check. However, being mentioned by an influential person or quoted in a well-known publication, can be a great marketing asset IF you use it. That’s what today’s brief post is all about.
When someone discovers your website for the first time, they will often use social proof as a short-cut in their decision making process. This can be as simple as visiting your blog and seeing lots of comments and shares, or reading testimonials on your website from clients who love your work.
Awards you have won and coverage you have attracted from well respected media providers are also potentially very powerful influencers. Yet, many people seem a little shy about showcasing these kind of marketing assets; even though they can create a powerful initial impression for those new to you and your work. You are showing them that others have deemed you worthy of those awards, testimonials or media mentions.
Get YOUR stars out!
Modesty is a valuable character trait, but so is self-confidence; especially in business. So make it easy for people who have not yet interacted with you, to see just how awesome you are.