Many years ago, I discovered that the person you should trust the least, is usually the person who keeps telling you, you should trust them. In almost every case, those I have come into contact with in business, who keep talking about the importance of trust, have proven to be untrustworthy.
Similarly, whenever I have heard someone on a radio phone-in, start a sentence with the words; “I’m not a racist, but…” they always go on to say something that’s racist.
I even had a comment once from someone, who said that content scraping sucked. I then saw he had scraped a dozen of my posts and used them on his blog, listing himself as the author!
Right now, I’m receiving a string of sales emails from a blogger, who frequently writes about the importance of NOT pushing sales messages on people. Again, a 180 degree disconnect, between what the person says and what the person does.
The bottom line: Be extremely cautious when dealing with anyone in business, who feels compelled to make a big point of telling everyone, how opposed they are to something that’s negative. It’s not always an indicator that they are full of crap, but in my experience, it’s accurate far more often than not.