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As a business owner, the fears you have are largely the same as your competitors. This presents you with an amazing opportunity for 2020 and beyond.

Really, Jim?

Yes. Really.

You see, when you avoid doing the things you fear, you also avoid doing the things your competitors fear.

In other words, whatever you’re avoiding, they’re avoiding too.

This means whatever it is, is going to be in very short supply!

Here’s why this matters to you and your business:

• Lack of supply = scarcity.
• Scarcity = value.

If you want your business to be in demand. If you want to get your business noticed. And if you want to avoid selling based on price (and you do), learn to embrace the things you fear.

Because that feeling of fear is often your inner compass, confirming that you’re on the right track.