Here’s a quick copywriting tip, to help you improve your marketing results.
Your prospective clients prefer to read short sentences. This is especially true when explaining detailed information. For example, how your service works.
I’m not suggesting you use fewer words than required. Far from it! Use as many words per sentence as you need. Don’t remove a single, necessary word. Just don’t use more words than you need.
Why is that Jim? Because from a marketing perspective, long sentences lack impact and clarity. Those are essential components of effective marketing.
Tip: One way to shorten content, without losing anything important, is to remove extraneous words. Look at the 2 examples below.
- People should exercise on a regular basis.
- People should exercise regularly.
- We have no news at this point in time.
- We have no news currently.
A whole story in just 6 words!
It’s amazing what can be achieved using fewer words. Ernest Hemingway once wrote a story in just 6 words. It’s a powerful story, too.
“For sale. Baby shoes. Never worn”.
Inspired by Hemingway’s brevity, look for opportunities to keep your sentences as short as required. Aim for clarity. Remove the fluff. And keep sentences confined to one thought.
It’s not as simple as it sounds. But your prospective clients (and your business), will appreciate the additional effort.