So, who are your customers?
When I ask a new client this question, they almost always reply with some demographics; average age, location, income level, etc.
Whilst demographics are certainly useful, they’re just a piece of the picture.
From a marketing perspective, you’ll find it massively more valuable to know things like:
- What do they believe?
- Who do they trust?
- What do they care about?
- What improvement are they looking for?
- What do they talk about?
- Who do they talk to?
- What do they give most of their attention to?
- What do they fear?
Equipped with demographics, you’ll know who to target with your marketing.
However, to get them to buy from you, you need to know what matters to them. That’s their motivation. That’s what drives their decisions. That’s what drives their actions. That’s where the money is.
I was inspired to share this with you, after learning that a client has increased their revenues by over 150% in the past 90 days. When you consider how challenging the past few months have been economically, that’s a heck of an achievement. By focusing on the right things, correctly, we were able to improve my clients marketing, so that it talks directly to what their marketplace is looking for.
So, take the time to get it right.