In business, things have changed more in the past 4 and a half years than they did in the previous 2 decades. The ‘old’ way of marketing, which many have patched up and tried to repair is not fit for purpose in 2024. It’s too irrelevant to be adapted.
It’s like oiling the keys on a typewriter, in an attempt to compete against the productivity of a laptop.
Here’s a proven, vastly better way forward.
Give your marketing a fresh beginning
What I did with massive success for my clients during the pandemic, and have carried forward since, is to start their marketing again. A totally new beginning. I started by asking them to answer the following question.
If you were marketing your business for the first time, based on today’s economic realities and marketplace expectations, what would your marketing need to look like?
By answering that question, you rid yourself of the toxic baggage that’s holding you and your business back. You give yourself the freedom to perfectly match the needs and wants of your prospective clients or customers. You free yourself of the legacy mistakes that are currently working against you.
That type of radical improvement is simply not possible, when all you’re doing is oiling the keys.
Go!
So, go on. Imagine you are marketing your business for the very first time. Take a look at the all-new landscape your business is surrounded by. Now, match your marketing strategy, your marketing tactics, your marketing messages, your promises, your guarantees, etc., so that they’re exactly what your prospective clients want and need.
I can tell you from experience, get this right and the results are spectacular.