At the beginning of my marketing career, I was introduced to a very effective marketing idea. I call it the sales multiplier tactic. It’s spectacularly powerful and there are several ways YOU can benefit from it.
Here’s how it works.
The core idea is extremely simple. If you want a business that grows quickly, design your business so that when someone uses your services, they get more value from it if their contacts also use your services.
- This was how LinkedIn grew. Early users asked their contacts and clients to join, so they could connect. TikTok did the same.
- It’s also how every hit TV show becomes a hit. The first viewers tell their friends about it, so they can chat about the show with them or share in-jokes, which only fellow viewers would understand, etc.
However…
What if you already have a business and it doesn’t have the sales multiplier tactic built in? After all, the vast majority of business owners are in this position.
One option is to retrofit the sales multiplier tactic to your business. Retrofitting takes a little time and creativity, but it’s relatively easy.
However, there’s an easy and extremely popular alternative that any business can use.
Making the sales multiplier tactic work for your business
A highly popular alternative option, is to add it to your marketing, rather than your service.
One example is my newsletter. It works like this.
- Someone within a company or network subscribes to my newsletter.
- Then, they read one, which will help overcome a problem their company or network has. So, they forward it to a few other people.
- Why? Because it’s easier for them to get their colleagues on board with an idea I mentioned, if they’re able to read it for themselves.
- Some of those colleagues will subscribe and do the same.
- This is how I’ve attracted many of my largest clients, as details on how to hire me are at the bottom of each newsletter.
That example only works because it’s an ad-free newsletter with useful information, not a series of special offers and sales pitches. For the sales multiplier tactic to work for you, your marketing needs to contain something helpful, interesting or informative. This holds true if you’re using it on a podcast, a YouTube channel, your social media account or anywhere else.
Whichever route you choose, if you get it right the impact it can have on your sales results is amazing.