What keeps your prospective clients or customers awake at night?
There are 2 broad answers to that question.
- The things they’re worried about. Their fears, apprehensions, worries or concerns.
- The things they’re excited about. Their goals, dreams and the opportunities ahead of them.
Here’s why those answers are critically important to your business.
Urgent attention and immediate action
Anything that keeps your prospects awake at night, is an extremely high priority to them.
Why?
Firstly, it’s where their urgent attention is. Secondly, they’re looking to take action immediately.
In order to help them, and for you to benefit from helping them, your task is extremely simple. Just 2 things are required from you.
- You need to determine exactly what they’re worried about or excited about. How? By talking to your marketplace, by listening to them on social networks. It’s easy.
- You need to clearly demonstrate how your services or products will help them in that key area. How? By providing a powerful message that talks directly to them and their pain or joy.
The vast majority of small business marketing doesn’t do this. This means the door is wide open for you. What an opportunity to thrive. I couldn’t be more excited for you.
Note: This approach works in every economy… BUT it works 10X better when times are uncertain.
This is one of the easiest and fastest ways to dramatically increase your sales or client acquisition numbers. It starts to work for you, the moment your prospects see your new, optimal marketing message.
Discover their need.
Talk to their need.
Provide for their need.
Everybody wins.