Judging by my inbox and the comments on this blog, it seems that the current recession is having a very different impact on different people. That’s to be expected, yet I’m seeing businesses of similar sizes, in the same industries and the same region having totally different experiences.
Recession marketing
I wrote a while ago, about how some businesses managed to grow significantly during the last recession – whilst their competitors were treading water or going broke. You can read the secret of their success here!
Time and time again, we see that it’s NOT outside factors that determine our success or failure, but how we choose to deal with them. As they say;
When life deals you lemons – make lemonade!
One of the advantages that small and medium-sized companies have over larger ones, is their ability to spot an opportunity and quickly get to work on it. Large companies and corporations move like a cruise liner – small businesses can move like a speedboat.
Make sure you focus on opportunities and when you spot one, take action!
Business success in a recession
With the media spreading nothing but doom and gloom, I have decided to write a series of posts for you; about businesses I know, who are currently enjoying great commercial success. These are businesses in highly competitive industries, which are thriving.
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