Jim Connolly Marketing

  • Home
  • About
    • About Jim Connolly
    • Jim’s small business marketing newsletter
    • Top Marketing Tips for 2026
    • Privacy Policy
    • How I use cookies
    • Contact
    • Disclosure
  • Let’s Grow Your Business

It’s the most valuable question in sales!

Updated May 2025

By Jim Connolly | May 27, 2025

closing the sale, closing, feedback

If you want to get really good answers, you need to ask really good questions. What I’m going to show you today is maybe the best question in sales. It’s a fantastic question you should ask when presenting to a prospective client or customer. A question that will help you massively increase your conversion rate.

Here it is. Just before you finish speaking with a new prospect, ask them the following.

“Are there any questions you would like me to have asked you?”

Usually, small business owners would ask the prospect if there’s anything else they’d like to know or if they have any questions. If the prospect was not particularly motivated to hire them or buy from them, they’ll usually just say ‘no’, as a way to wind the meeting down.

At that point, the small business owner would have lost the sale.

However, when you ask, “Are there any questions you would like me to have asked you?”, their focus shifts. And you open a door.

Prospects who were not particularly motivated to hire you or buy from you, will now use your question as an invitation to tell you what their issue is. This is especially the case if they were unhappy with something important to them, which you missed. As long as you provide a good enough answer, (which starts with you thanking them for such a great question), you’ll win that prospect over.

Obviously, this idea will work better with some prospects, some situations and in some industries, than others. 

But I have seen enough examples over the years, both personally and from clients and associates, to confirm it is extremely effective at turning a lost contract or sale into a done deal. Give it a try and see just how many additional sales you make.

IMPORTANT: If you want to make more sales, boost your profits and grow an amazing business, this will help you!

FREE Marketing Tips

Get my best tips delivered direct to your inbox. Just add your email below.

You can unsubscribe at any time. I respect your privacy.

Jim Connolly

Hi! I'm Jim Connolly and I help small business owners to increase sales, boost their profits and build amazing businesses. Read more here.

Featured by

marketing advice, marketing help

Site sponsor

packaging consultancy

Categories

  • AI (5)
  • Blogging (407)
  • Business development (491)
  • Copywriting (307)
  • Email marketing & mail shots (187)
  • General marketing (1,663)
  • Professional development (543)
  • Social media marketing (357)

Hosting provider

20i hosting

Search

Recent posts

  • The stupid game July 13, 2026
  • Hey! Not so fast! July 6, 2026
  • How to get your fees right June 23, 2026
  • A 3 shot espresso for your business June 17, 2026
  • Unproductive? You’re probably just bored June 12, 2026
  • Make AI grow your business June 8, 2026
  • It motivates people to take action, now June 4, 2026
  • Is your business one of the 50% that prospects now avoid? Probably! May 30, 2026
  • Give your best ideas away for free. Here’s why May 12, 2026
  • AI is wiping out your competitors. Now take their market share May 5, 2026
  • Powerful words for your marketing toolbox. Part 2 April 29, 2026
  • Your social media is sending an important message April 27, 2026
  • When was the last time? April 23, 2026
  • Jim, why are my sales numbers down? April 20, 2026
  • The secret sauce you were looking for, is here April 15, 2026
  • A few things worth learning, from the top small businesses April 9, 2026
  • Be optimistic. Because all this is true April 2, 2026
  • Why your audience isn’t growing in 2026 March 27, 2026
  • This marketing idea costs nothing and is extremely effective March 25, 2026
  • Let’s get things back to normal for your business March 19, 2026

Creative Thinking?

My Creative Thinking Website
  • Home
  • About
  • Let’s Grow Your Business

Copyright © 2026 Jim Connolly