If Bob is a consultant and he charges £50 an hour for his time, he might cost you a lot more than Sue, who is also a consultant but charges £75 an hour.

That’s because Sue is well organised and very experienced in her field. Something that takes Bob 5 hours to do, can be done to a higher standard by sue, in half the time.

• Hiring the ‘cheaper’ consultant in that example would cost you £250.
• Hiring the expensive consultant would have cost you just £187.50 for a better service!

If you offer a great service and charge a higher than average price for it – make sure you explain this clearly in your marketing and in your negotiations.  Once prospective clients or customers are aware that your higher than average price or fee could save them money and give them a better quality service, it’s a lot more likely they will hire you.

If you just quote a higher than average fee in your marketing, you will lose business needlessly!