One of the most powerful tools in marketing is also one of the least mentioned. Ladies and gentlemen, I am talking about the marketing value of feedback.
Marketing feedback
The fastest and most accurate way to guarantee you are giving the marketplace what it wants, is to ask the marketplace what it wants! This feedback is gold dust for your business, if you use it.
Of course, rather than actually get a discussion going with their prospective clients or customers, most small businesses simply copy what their competitors are all doing. It’s easier and feels safer.
Here’s the problem with that approach: It doesn’t work! You see, the only way you will ever uncover that great niche product or service, which will triple your profits and get you that big house you’ve always wanted, is if you stop copying what the others are doing and start offering what the marketplace actually wants.