Marketing advice

I was looking at our search analytics yesterday and saw that a number of people found this blog, searching for the phrase marketing advice, using google.

I entered the phrase into Google and saw that I was on page 1 of google.com.  As I write this, I’m still on page 1, though this will change – possibly by the time you read this. See below:

Is Google getting smarter?

Although I use meta tags for each post and title tags for some posts, the copy writing here is not deliberately optimised.  In other words, I write exclusively for humans and not to keep search engines happy.  Even so, google has been able to identify that there’s lots of marketing advice on this blog.

This confirms what many experts have told me; that the easiest way to optimise a site, is to stick to your topic and make it as valuable as you possibly can.  After all, the content on your site is what encourages people to link to you. These links allow new people to discover your site – But they are also used by google as a way to ascertain the value of your content.

Any good search engine optimisation (SEO) expert will be able to help you get more targeted traffic to your site. In my opinion, every business these days should have a budget for professional SEO. However, it’s comforting to know that by focusing on good quality content, you can still achieve page 1 rankings for valuable search terms.