I saw someone on FriendFeed recently, who described himself as a “medical expert.”
Turns out he isn’t. When I asked him what his medical qualifications were, he told me he had none, but he had, “read some great books over the years.”
I read a blog last week, written by a lady who claimed to be an “SEO expert.”
Turns out she isn’t. Her website is very poorly optimised and lacks some of the most basic forms of SEO.
I saw someone on Twitter earlier, who describes himself as a “social media expert.”
Turns out he isn’t. He simply using Twitter to ReTweet other people’s posts and post links to the tunes he’s listening to. No conversation, no connection – not very social.
When someone isn’t getting the results they want, it’s often simply because they are taking the wrong advice.