It can be tempting, to accept any kind of business that comes our way – especially during a tough economy or when sales are flat. However, this is often a bad idea, as some new clients or customers can have a toxic effect on your business.
For example, I was listening to the owner of a pub / bar yesterday, as he described how his trade increased, after a particular customer stopped coming in for lunch each day. Although this customer spent money with him on a regular basis, it seems he was such a disagreeable character that his presence stopped other customers coming in. They would apparently see this person’s car parked outside and decide to go somewhere else.
It’s easy to see what a client pays you – but sometimes harder to see what they cost you!