As a marketing professional, I’m a keen student of human behaviour. One of the things that never ceases to amaze me, is when I see intelligent businesspeople looking for answers in all the wrong places.
For example, I hear of business owners asking their web designer to write the marketing copy for their new website; even though the designer is not a copy writer. I hear of people asking their accountant for legal advice; even though she has no legal training whatsoever.
I was inspired to write this post, after my first marketing session with a brand new client yesterday. This guy used the complete opposite approach. When he first called me to find out what I do, I asked him what motivated him to get in touch with me.
He said; “I got in touch Jim, because I want my prospective clients to think and feel the same way about me and my business, as I think and feel about Jim Connolly and his business. The best person to show me how to achieve that has to be you – right?”
Business success comes from making good decisions and backing them up with action. Most businesspeople are hard workers, but find they are working hard doing the wrong things or doing the correct things – In the wrong way. As a result, they don’t really own a business – they have simply bought themselves a really stressful job.
You deserve better than that!
Thankfully, you can improve any area of your business, simply by acting on better advice.