Thanks to the professional development industry and the unending production line of social media gurus, we are being bombarded with 100% inaccurate, generalised information.
The higher you go, the nicer the people are
I have lost count of how many ‘success books’ I have read, which assured me that the wealthiest people were generally the nicest – that the higher up the ladder you go, the nicer the people become. This is, ladies and gentlemen, total fantasy!
Yes, I have a close, personal friend, who owns one of the UK’s biggest and best known companies and he is a wonderful, kind man. However, I know many other people equally as successful as my friend, who are ignorant and treat their staff (and spouses) like crap. The thing is, people are unique; rich and poor alike. I grew up in a slum and knew tons of people who had nothing – yet were fantastic people.
Social media gurus really understand the value of relationships
Yes, I am sure that some do. But you know what what I see every day? I see social media gurus using their ‘followers’ as free advertising for their latest product / client / speaking engagement. I am a marketing man – that’s what I do. Marketing professionals use social media tools as a part of the marketing mix for their clients and themselves. But then so do the gurus. The key difference? Marketers don’t pretend otherwise.
Your turn
What generalised information have you found to be way too general to be of any real use? Share it here!
The small business owners I work with enjoy far more sales, attract better clients and grow amazing businesses.
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