As regular readers will have noticed, the blog looks quite a bit different today! That’s because I’m running a marketing experiment with a new, more basic looking blog design.
One of the great things about the Internet is that you can easily see, very quickly if a design change is encouraging people to use the site / blog differently. For example, I will be able to see if there are changes in things like; the number of pages the ‘average’ person views, how long they spend on each page, how many times a page is shared, etc.
I’m really curious if making the blog’s design more basic, will help readers to focus on the actual content; which is what the blog’s all about, after all. Let’s see!
One of the benefits of running this blog, using the Headway wordpress theme (affiliate link) is that I can quickly make changes like these myself, usually in seconds. As effective marketing is all about testing and measuring, the ability to make changes so quickly, and then adapt based on the feedback, is massively valuable. Equally, if it’s quickly apparent that the new design needs changing, this can also be done in minutes. That’s great peace of mind and allows for changes to be made with total confidence.
Sharing my results with you, as always
Because the vast majority of my readers have their own website or blog, I will let you know if the new, more basic look generates an improvement or drop in the blog’s statistics / analytics. This way, we can learn from my experiment together. I’m guessing it’s going to take a week or so, before I see any relevant data. Rest assured that as soon as I do, I will pass the findings on to you.
What (if anything) do you think about the new, basic look? Also, which blogs do you read most often and do you think the design of that blog influences how you read it? Please take a moment to share your thoughts.
IMPORTANT: If you want to make more sales, boost your profits and grow an amazing business, this will help you!