Photo by Brooke Cagle.

Today marks the start of the final quarter of 2024 and I want to help you finish the year strong. So, here’s a proven way to significantly increase your sales.

Let’s go.

You’ve connected with a prospective client or customer.

You’ve taken time to fully understand their needs.

You are now absolutely certain that your service or product is exactly what they require. Experience of your industry assures you that they won’t find a better match than you, anywhere.

It’s at this exact point where you have a professional obligation to the prospect. An obligation to make sure they don’t make the mistake of hiring or buying from another provider.

Your professional obligation

The reason you have an obligation, is that as a professional, you always act in the interests of the market you serve. You have no way to know just how badly people will be served by one of your competitors.

The only thing you can know for certain, is that you take great care to provide your clients with a superb, professional service. In short, your prospects really need you!

Okay. Please hold that thought for a moment.

Now consider your next conversation with a prospective client.

Before you begin, simply remind yourself of the facts above; that you can provide exactly what the prospect needs, that you’ll serve them better than any of your competitors and that the prospect needs you.

Here’s what very often happens

Having shared this idea with countless business owners over the years, here’s what I have found again and again.

By approaching the conversation with your prospect, mindful of your genuine commitment to their best interests, it significantly improves how they feel about you and how they feel about what you say.

Interestingly, you don’t need to deliberately change the words you use.

Why?

Because what you’re doing is 100% sincere. It’s the real you.

It’s natural, not scripted.

It’s genuine, not a trick.

When I started to use this approach for my own business, I found that it soon increased my client base. And for decades, I’ve seen it help my own clients to greatly increase their sales.

What changes by is how you communicate; your eagerness to listen fully to what they say, the cadence of your conversation, your facial expressions and your body language, etc. You’re now communicating with them as an ally who is looking out for them and their best interests. Because that’s exactly who you are, and it’s exactly what you’re doing.

It all starts with reminding yourself how much you care for your clients, how truly committed you are to delighting them and how much you want to help them avoid making a mistake.