As regular readers will know, I’ve made a career out of helping businesses and entrepreneurs achieve measurable sales results.
Recently, I have started to use the term “bankable results” to refer to my style of marketing. This phrase was commented on by one of my readers and regular contributors, Robin Dickinson. So, I thought I would quickly explain to you, what I mean by focusing on bankable results. (Oh, and I have a question for you in a moment too!)
It’s great to meet interesting people at networking events. It’s wonderful to have lots of traffic to your company’s site and tons of fans on Facebook or followers on Twitter. However, the businesses I work with, and write this blog for, want to know how to transform their marketing efforts and hard work into MONEY.
They enjoy “being part of the conversation,” connecting with people and sharing ideas via social media; but they know that in order for their business to thrive (or even survive), they need results that they can take to the bank. That’s what I mean by bankable results.
As you are reading this, it’s safe to assume that you are interested in generating bankable results for your business. I admire you for that. For my part, I promise to share as much useful content as possible with you.