Jim's Marketing Blog

Marketing tips and ideas to help you grow your business

  • Home
  • About
    • About Jim Connolly
    • My top marketing tips for 2025. Yours now, for free!
    • Privacy Policy
    • How I use cookies
    • Contact
    • Disclosure
  • Hire me
    • Let’s Grow Your Business
    • Pick My Brain for the results you need!

Focus on the answer, not the problem!

By Jim Connolly | March 17, 2010

Today’s post contains a simple idea, but a massively valuable one too!  It can help you solve problems or challenges more effectively and reduce your stress levels at the same time.

It’s all about focusing 99% of your time on the solution and very little time worrying about the actual problem itself.

Don’t focus on the problem

To solve a problem, you need to be in a resourceful state.  This gives you your best chance to find not only an answer, but a great answer.

The thing is, when a problem comes along, especially a BIG problem, people tend to focus most of their time thinking about the various horrible things that might happen, as a result of the problem.  This immediately places us in an unresourceful state.  We worry.  We panic.  We become fearful. It’s hard to think clearly under that kind of dark cloud.

The bottom line: Once you have identified exactly what the problem is, it’s time to move on to the answer!

Focus on the answers

Focusing on answers always places our mind in a positive state.  Rather then the cycle of doom and gloom that is created when we focus on problems, a cycle of positivity, creativity and clarity is created, when we focus on answers.  Focusing on the answer puts us back in control and allows us to put our energy where it’s needed most – Finding a solution!

One of my readers was presented with a huge “challenge” recently, when her biggest customer pulled their account!  She emailed me to explain how she used an idea from this blog post, to “turn it around”.  The post is about the importance of using great questions, to focus your mind on creating great answers.  Anyway, here’s what she said in her email to me (reused with her permission):

By taking your advice on problem solving, I noticed that the usual cycle of stress and worry didn’t happen.  Previously, I would have literally worried myself sick, imagining all the consequences of losing this account and playing out all the worst case scenarios in my mind over and over again.

So this time I immediately focused on an answer instead.  I grabbed a pen and a pad and started writing ideas down, first to see about rescuing this customer’s account and then, to see about replacing them with another account.  That was 12 days ago and I have won my former customer back and gained another, even bigger account.

I estimate the idea from your blog post has earned me close on $45,000.

Thank you Jim!

Someone once told me that worrying was the lowest possible use of the human imagination, and I think he had a point.  In my experience, most people who regard themselves as poor problem solvers, are simply GREAT problem solvers, who use their imagination and creativity to focus on the wrong things.

The small business owners I work with enjoy far more sales, attract better clients and grow amazing businesses.
If you want the same, here’s exactly how it happens.

FREE marketing tips & advice

Get my best marketing tips, advice and ideas delivered direct to your inbox. Just add your email below.
I respect your privacy.

Hi! I'm Jim Connolly and I help small business owners to increase sales, boost their profits and build amazing businesses. Read more here.

Featured by

marketing advice, marketing help

Site sponsor

packaging consultancy

Categories

  • Blogging (406)
  • Business development (477)
  • Copywriting (303)
  • Email marketing & mail shots (186)
  • General marketing (1,665)
  • Professional development (534)
  • Social media marketing (355)

Hosting provider

20i hosting

Search

Recent posts

  • Attract. Don’t sell May 14, 2025
  • Marketing gold: The follow-up May 10, 2025
  • How to make more sales, in uncertain times May 8, 2025
  • 17 Tips to help you grow a stronger business May 6, 2025
  • How to increase your prices May 2, 2025
  • Your economy April 27, 2025
  • From rags to riches? April 26, 2025
  • Tiny tweaks. Huge wins April 21, 2025
  • Working in. Working on April 15, 2025
  • How to own your competitors. It’s easier than you think April 12, 2025
  • Four questions that helped a subscriber boost sales by 68% April 8, 2025
  • Ignore the uninterested April 7, 2025
  • Does your business pass the coffee shop test? April 6, 2025
  • It’s back to normal for you and your business April 5, 2025
  • Marketing 101: Vigorous, written marketing April 2, 2025
  • The horrible truth about marketing April 1, 2025
  • I have no clients. Seriously. Not even one! March 26, 2025
  • Finish strong March 20, 2025
  • Read this and improve your advertising results, fast March 16, 2025
  • Marketing 101: Get your prospects to buy now March 13, 2025
  • Home
  • About
  • Hire me

Copyright © 2025 Jim Connolly

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy