Get your marketing emails opened!

This post is all about email marketing; specifically, how to get your email marketing opened!

The reason I am focusing on getting your marketing emails opened, is that no matter how great your marketing message or offer is, unless people actually open it and read it, it’s not going to generate the results you want.

How to get your emails opened

So, how do you quickly determine the best way to get your marketing emails opened?  Simple: You keep copies of the marketing emails, which you have opened and you ask your contacts to do the same.

Then, you look at them and see what lessons you can apply to your own marketing!

Is this the best way to ensure your email’s get read? No!  The best way is to hire a proven expert.  Is this an effective way for a keen, small business owner to improve his or her email marketing results? Yep!

Email marketing clues

Once you have looked at the marketing emails that either you or your buddies have opened, you need to start looking for clues.  By the way, it would be particularly useful, if you could get existing customers to let you know the kind of marketing emails THEY have opened, as they are the same profile of people that you want to target.

Here are just a few of the clues, which you may find when you examine those successful emails:

• The email was sent to you, from someone you know and trust.
• The email came from a person or company, which you remember subscribing to.
• The subject line contained the correct spelling of your name.
• The subject line contained the name of a person or business that you know personally or professionally.
• The subject line contained a question that got you curious.
• The subject line contained a bold statement, which grabbed your attention.

Many great marketing opportunities are missed by small businesses, simply because their emails never get opened or read.  The sender often thinks the message or the offer was unattractive, when the reality is that too few people actually saw it.  Don’t let this happen to you!  Email marketing is one of the most effective and cost effective marketing tools on the planet – So long as you use it correctly.

If you have any email marketing tips you would like to share, please do so by leaving a comment below.

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