Why would one person earn 10 times more than someone of the same age in the same profession?
I’ve spoken with service providers in the same town, serving the same marketplace and yet one person is out performing the other by over 1,000% in financial terms. They work the same number of hours, so why would one of them be earning so much more than the other?
To have more, we must first become more
Although we are all equal as human beings, in the marketplace, we each have a market value. This market value is determined by the amount of value we bring to the marketplace. The greater the value, the higher we are rewarded. The solution to earning more, is to become more.
This is why it’s so important NOT to follow the crowd and emulate what you see your competitors doing. The more you comply to what’s seen as your industry average, the more average your market value will be and thus your results. The more generic advice you take, the more you will develop a generic business. That’s why people like me exist!
The industry average is substandard
Those who achieve at the highest levels in any industry, do so because they have cultivated their value accordingly. They see the industry average as substandard. You know what? They are right! The only people who actively seek out an average kind of service, are those who are focused on price. These people have no understanding of value – so they buy services based on the lowest prices.
Naturally, the providers in every industry who offer an average service, are attractive to these fee-sensitive or cost conscious people. They complain about people being fee sensitive, yet they do nothing to attract business from the higher end of their marketplace.
They leave the cream, to those providers who have increased their market value. It’s insane!
Become more
Take every opportunity to increase your skills, especially those skills that boost your market value. If you work in a highly competitive industry, like most of us, look for ways to add unique value to your services. By continuously investing in yourself, you will become a more valued provider and will attract enquiries and leads from people who are focused on value, rather than fees.
What are you doing right now, to increase your market value and attract the right kind of clients?