Here’s a quick marketing tip, to help you increase the readership of your blog. To get started, I would like to ask you a quick question:
“Do you offer people the option to subscribe to your blog, via email?”
If not, you should! Why?
Reading blogs via email RSS
Email is one of the single most popular ways for people to read blog posts. For example, over 50% of this blog’s subscribers, read this blog via email – NOT via the Internet! That box on the upper right hand side of the blog, allows people to have this blog delivered to your inbox and that’s exactly what they do. I’m suggesting you offer your readers the same option.
How to offer YOUR blog posts via email
I use and recommend a very popular free service called Feedburner, for delivering my blog posts via RSS (Really Simple Syndication.)
Feedburner allows you to do a lot more than just deliver your blog posts via email or RSS readers. For example, it offers lots of useful stats, to show you how people read your posts, which links they click and dozens of other metrics. You can also tell Feedburner when to send your posts via email, allowing you to reach your readers at just the right time. It’s a great service.
The key thing is not to worry too much about the terms I’m using here, it’s simply a matter of setting up a Feedburner account and following the set-up process. Here’s a nice guide to setting up your Feedburner account, though there are also YouTube video tutorials, if you prefer a more visual approach.
UPDATE: In the years since this post was written, I have switched to a service called Mailchimp. You can get my blog delivered for free, by clicking here.
Make your RSS options visible
Once your Feedburner account is active, make sure it is highly visible on your blog. If you check out most professional marketing blogs, you will see that we place our RSS subscriber options very close to the top of the page – so EVERYONE can see it. You can also publicise your Feedburner RSS feed in the signature file of your regular business emails, using a simple piece of code.
The bottom line: If you have not been offering your readers the opportunity to subscribe to your blog via email, I strongly recommend you start.
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