Recently, I have had a lot of people asking me how I come up with fresh ideas for new posts. So, here’s what works for me and hopefully, will be just as useful for you!
The short answer is that the more you write, the easier it gets. For example, I used to publish blog posts 5 or 6 times a month and had to think long and hard, before finding a topic. The posts would then often take me an hour to write. Today, after publishing over 70 posts in the past 70 days, I have another 100 or so post ideas, just waiting to be written.
The more you do it, the easier it gets
It seems counter intuitive, as you would imagine that the more ideas you write about, the fewer you would be left with. However, it appears that the process of getting ideas fleshed out, written down and commented on, actually produces lots of new, fresh topics for future posts. So, I publish a post and usually get ideas for several more.
I have read many experts over the years, who agree that we can all massively increase our levels of creativity in a particular area (like blogging), by deliberately using our creative skills in that area, on a regular basis. In other words, just as a muscle becomes stronger the more it gets exercised, our creativity becomes stronger the more it is exercised too. That is exactly what my experience has been.
I have also discovered that it is important (for me anyway), to set a specific time aside each day, to write the posts. So, although I capture ideas for blog posts all day long, I have found that the ideal time for me to write blog posts, is early morning. This means my posts are written before my working day begins.
As a result, not only does blogging not get in the way of my work flow – It actually stimulates my creativity, for my work with clients during the day.