One of the common traits among every successful business owner I have ever met, is their ability to build a great team of people around them. These people may be; consultants, marketing professionals, accountants, lawyers, IT professionals, media contacts or people with influence within their industry.
Building a great team
You should always be on the look out for great people, in all the key areas where your business needs expertise. Most small business owners take the opposite approach. They build THEIR team with far less forward planning or discernment. They will elect to use an accountant simply because they are members of the same networking group or because that accountant quotes the lowest fee. Those are not good reasons to add someone to a key role within your team!
Equally, many small business owners wonder why they get so few good quality business leads from their contacts, when their contacts lack the kind of influence required to generate good quality leads from key decision makers.
Here’s a suggestion: Take some time out, to review the people around you – Your team!
- Do you have the best people you can get in each of the key areas for your business?
- If cost is an issue, are you absolutely sure you have the best people, within your budget?
- Do you trust all your team members? This is a key issue, for without trust, their value to you is extremely limited.
And finally…
Are there areas of your business, where you are operating without expert help, instead choosing to look for free advice on forums or via Google? If there are, I strongly recommend you immediately change your approach. This is the most competitive marketplace in living memory, and those who try and compete on the cheap, almost always go broke!