Your client base is always a reflection of your marketing or lack of marketing.
If it’s filled with people, who value your time and expertise and are happy to pay you accordingly, it’s because these are the people who are attracted to what you have to say. Equally, if your client base has too many fee-sensitive clients, who show little respect for the value of your time, then it’s these low value clients that your marketing is attracting. Of course, if your marketing is simply not attracting enough paying clients, then your current client base will reflect that error too.
It’s pointless to complain about your lack of income or how little progress your business is making, only for you to continue to make the same marketing errors that led to your current problems. If you would like to work for better quality clients, you need to start using better quality marketing. You need to identify why your marketing is attracting the wrong profile of client or too few clients, and then replace it with a more effective approach. If you do, you will be in a tiny minority of small business owners. Most decide to complain, but stay the same and hope things will magically just get better.
If you want to finally start seeing the rewards your hard work deserves in 2011, you need to take action now. Here’s my advice:
- Get a marketing plan that works, based on your unique resources and situation – Then work that plan.
- Don’t waste another day mistaking movement for progress. Make each step you take, a step forward.
- Stop adjusting your lifestyle DOWN to accommodate your lack of income – Adjust your income UP, and start taking marketing seriously.
- Live where you want to live, enjoy the peace-of-mind that comes from financial independence and reignite the passion that inspired you to start a business in the first place!
More of the same or a better tomorrow? Thankfully, the decision is always yours.
Let’s work together and grow your business. To find out more click here!
The small business owners I work with enjoy far more sales, attract better clients and grow amazing businesses.
If you want the same, here’s exactly how it happens.