How’s business for you right now?
The question is simple and the answer is pretty simple too. If you are making measurable progress in reasonable time then business is almost certainly fine. If you are not making enough measurable progress in reasonable time, you are either plateauing or slowly going broke. This post is for people in this second group, who are struggling to attract enough clients or make enough sales right now.
In my experience, most small business owners work hard, using all they know in order to develop their businesses. Then, they reach a plateau or “levelling point.” From here on, it seems that no matter how hard they try to generate sales or win new clients / customers, their efforts seem to have just a marginal positive impact. In most of the cases I have seen, people with this problem have usually tried to develop their business based on tactical marketing, using ideas they discovered via the Internet or from some of the more popular marketing books / seminars.
If this sounds like you, you probably have a hundred and one different marketing ideas, but because they are generic (written for mass consumption) few of them seem to work and many are just too confusing for you to actually use.
Clearly, if you find yourself in this group, you need to get out. The sooner the better. The way forward, is for you to move from using the generic kind of marketing ideas I mentioned a moment ago, and start using a clear, effective plan, which is based on your specific situation, challenges and resources. Your marketing and business development plan needs to be designed for you – not for “the masses.”
General marketing advice is exactly that: General. However, what you need are specifics. You need a plan that will take you from where you are today, to where you want to be. You also need support and guidance, so that you can keep on track and have all your questions answered along the way. This is where professional marketing comes in. There are marketing consultants in your town or city, who will be able to help you put a plan together. Some are good, some are less good. Ask your friends and contacts who THEY use and what they think of them, if you decide to take that route.
How can I help you?
Of course, I’m here too. My marketing service is for those of you who want a clear marketing plan BUT also, someone you can trust to give you all the support and advice you need, every step of the way. This means you not only get access to my most powerful marketing ideas, you also have me on the other end of a phone line or Skype, when you need advice, support or someone to bounce ideas off. My clients often tell me that this provides a level of clarity, focus and energy that they never had before. However, my marketing service is only available to small businesses. I personally subsidise my fee for that service, so that every small business owner, who’s serious about improving their results can work with me. It’s one of the most interesting things I do professionally, and my clients have achieved some stunning, life changing results.
As long time readers will know, I don’t mention my services in detail in my blog posts usually, but it’s important for you to know I’m here for you right now, if you think you may need me.
The bottom line: If what you have been doing up to this point has not generated the bankable results you want, then it’s time to get the help you need, so you can enjoy the success you deserve.
Let’s work together and grow your business. To find out more click here!