So, you want to make more sales and attract more targeted business enquiries?
Great! That’s what this brief post is all about. Here are 3 of the most common marketing copy errors I see, along with how you can fix them and improve your marketing results:
1. Are you writing for everyone?
If you find yourself writing marketing messages, which attempt to explain how your offering could be of value to almost everyone, I suggest you stop! For your marketing messages to work, they need to be directly relevant to your core target group – not vaguely relevant to everyone. People do not feel inspired to take action when they read something that’s only vaguely relevant to them. Write with focus. Become super-relevant to your marketplace. It works.
2. Are you writing with confidence?
If you find yourself writing so that everyone either approves or agrees with you, I suggest you stop! If you are a specialist in your field and you are writing about something you believe to be correct, have the confidence to state your opinion. Your expertise is what people pay for. Show the marketplace that you lack confidence or are wishy-washy and you have little chance of gaining their respect or their business! Be polite, be friendly but also show confidence in what you believe.
3. Are you saying too much?
If you find that your marketing messages tend to regularly run to more than 500 words, I suggest you stop! Almost every marketing email, mail shot and blog post I see is at least 50% too long – Often 75% too long! If you want people to hear your core message, keep it short. Focus on information rich content. Learn to embrace brevity. Make it as easy as possible for people to quickly “get” the point you are making.
I hope you found those three points useful. If you did, be sure to share them with your friends.
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