So many important things in business get overlooked, because we think they probably don’t matter.
- It matters when you make short term decisions, yet you want long term success.
- It matters when you tell a client you will have it finished by 4pm, but you haven’t.
- It matters when your Facebook page is packed with fresh content, yet your primary website or blog is left neglected.
- It matters when you haven’t read a great book on your area of expertise in the past 6 months.
- It matters when you use social media like an old school marketing channel, to interrupt people with unwanted sales messages.
- It matters when you have to attend networking groups to plead for leads, because you are not attracting regular word of mouth referrals.
In business, every action you take is either working for you or working against you. Nothing is neutral. Everything matters.
The small business owners I work with enjoy far more sales, attract better clients and grow amazing businesses. If you want the same, here’s exactly how it happens.