At some point, our business will surely arrive.
The question is; “where?”
- Some business owners have a destination in mind. They are on top of their businesses.
- Many small business owners have no clear picture of where they are going. Their business is on top of them.
On top of your business?
If your typical week includes working on the development of your business, there’s a good chance you are making measurable progress in reasonable time.
Sadly, many business owners tell me that they work so hard trying to keep their clients happy, that they don’t have time to work on building their own business. They don’t run their business, their business runs them. They live in a constant state of reaction. It’s stressful and ineffective.
There are all kinds of business management books and software products, which claim to help you take control of your business, but those who need them the most are usually the people who are least likely to use them! They prefer to work hard. They confuse movement with progress. They think that so long as they are working hard and putting those long hours in, they will be fine. It’s the same mindset, which causes people to drive faster when they are lost.
Many people spend more time planning their 2 weeks in the sun each year, than they spend planning their business development for the other 50 weeks. They then enjoy fun packed holidays / vacations where they get loads of exciting things done, yet struggle to make any real progress with their business for the remaining 351 days!
No matter how busy you are responding to the needs of your business, make time to review where you are now AND where you are going.