Are you training people to ignore you?

Do you want your marketing to get noticed?  If you just answered yes, this quick tip may help you.

Did you know that if you send too many marketing messages to your prospective clients, you actually become LESS visible to them?  Being too noisy with your marketing, simply trains people to ignore you.  They switch off.

How to be ignored

Some common ways to train people to ignore you, include:

• Emailing people with your special offers, too often.
• Pestering people on Facebook with invites, etc.
• Sending too many self promoting tweets out on Twitter.
• Hassling people at networking events.

Just as you ignore pushy people like that, so do your prospective clients.  They learn to filter it out.  In short, the moment your marketing is seen as an intrusion, you’ve lost them!

The same is true if you send messages less frequently, but with repetitive content.  People switch off.  If they think they can guess the content of your message, they have no need to click on, read or open it.  Through kindness, they may still follow you on a social network or stay subscribed to your list, but they’re not listening any more.

A balanced approach

The balance is to send valuable information, with appropriate regularity, to people who want to receive it.

Tip: A great guide to follow if you want to gain or retain the attention of your marketplace, is to only send messages that are of such value, that people would miss them if you stopped.