In my experience, many hard working people fail to achieve the success they deserve, not through lack of ability, but through lack of clarity.
You can’t hit a target that you can’t see, unless you are extremely lucky. Luck, of course, is not an effective business strategy. This is why we need to get specific regarding what we want to achieve commercially.
The need for clarity
We need to get clear regarding our end game or exit strategy. We also need to know what our outcomes are along the way, so we can plot the stages from where we are today, to where we want to be.
We need a clear sense of direction, so we can tell whether we are on course or not. A clear sense of direction also helps us avoid mistaking movement for progress.
In short: Determine what your end game is and the outcomes you will need to reach along the way. Then, move forward with the confidence that comes from clarity.