You have hundreds, maybe thousands of followers and friends on Twitter, Facebook and Linkedin.
You read just about every marketing and business development blog, worth reading.
You subscribe to some great newsletters and podcasts too.
You have a lifetime of experiences and lessons behind you.
The question is: Are you using these assets in order to create something uniquely valuable, or just consuming?
Passive consumers
The Internet is filled with passive consumers. These are the millions of people, who lap up the information, join the social networks and use the latest tools, but do nothing of any real value with it all.
We have to be smarter than that
An alternative approach to passive consumerism? Grab a pen and a pad and write down the 10 most valuable things you’ve learned from all that consumption. Then, go through the list and, one by one, do something proactive with each thing you have learned.
In an instant, that passive consumption is transformed into valuable research. The difference between the two is massive.