After the London Olympic Games, I heard a radio interview with an elite sports coach. He said that the difference in attitude between average athletes and gold winning international athletes, was less than 10%.
In my experience, the same is true in business.
The most successful business owners and those business owners who struggle, both work hard. However, the most successful business owners do everything required, in order to succeed. The business owners who struggle, do everything that they feel comfortable with and leave the remaining 10%.
Feast and famine
When faced with a financial crisis, the average business owner will do 100% of what’s required in order to survive. Things quickly improve and the crisis is averted. They then start to feel more comfortable and eventually slip back into doing the 90% again. This eventually causes them to hit another financial crisis. They then enter the dreaded feast and famine cycle.
If we want to avoid the feast and famine cycle, the answer is right there in that missing 10%.