It isn’t possible for a business owner to make meaningful progress, without being prepared to risk failure. This is because by trying to isolate ourselves from potential failure, we also isolate ourselves from success.
Upside and downside
If you don’t ask for that date, don’t apply for that job and don’t make that business investment, you avoid the potential downside of heartbreak, rejection or financial loss. However, you also guarantee you will fail to benefit from the upside – the amazing date you could have had, the wonderful new career that never happened and the business results you never achieved.
No downside. No upside. No progress.
Research, evaluate then decide
Don’t dismiss an opportunity, simply because there is the potential to fail. If you do, you will miss 100% of the legitimate opportunities. As Thomas Edison famously said:
“Opportunity is missed by most people because it is dressed in overalls and looks like work.”
- Do the research.
- Evaluate the potential.
- Then make the decision.
The small business owners I work with enjoy far more sales, attract better clients and grow amazing businesses.
If you want the same, here’s exactly how it happens.