Here’s a quick marketing tip, which can help you attract more customer (or client) enquiries. I hope you find it useful.
It starts with a question: How easy is it for your prospective customers to get in touch with you?
I’m not asking how visible your contact information is on your marketing materials. I’m referring to something that is almost as important and yet seldom written about; how approachable or friendly you seem, to prospects who don’t already know you.
For example.
- When a prospect is reading your newsletter, how approachable do you sound to them? The best newsletters are written so that the author comes across as friendly, informed and interested in helping you. The least effective are written by people who come across as impersonal, distant and only interested in what’s in it for them.
- When a prospect reads your comments on social media, how approachable do you sound to them? Some business owners can appear sarcastic, rude or even confrontational when people dialogue with them or ask questions. This is a really, really bad move if you want prospects to feel comfortable enough to contact you.
- When a prospect reads the about page on your website, how approachable do you sound? Many small business owners write their about page in the 3rd person, rather than speak directly to their reader. Instead of saying; ‘Hi, thanks for stopping by. My name is Jordan and…’ they start with ‘Jordan has worked in web design since 2012 and… ‘
Why should this matter to you?
Here’s what we know for absolute certain. The less comfortable someone feels about approaching a potential service provider, the less likely they are to contact them.
By including a friendly, human touch in your marketing, you start to nurture a positive impression in the mind of your prospects, long before you ever speak with them. This helps them feel far more comfortable contacting you, hiring you or buying from you.
Photo by KOBU Agency