Jim's Marketing Blog

Marketing tips and ideas to help you grow your business

  • Home
  • About
    • About Jim Connolly
    • My top marketing tips for 2025. Yours now, for free!
    • Privacy Policy
    • How I use cookies
    • Contact
    • Disclosure
  • Hire me
    • Let’s Grow Your Business
    • Pick My Brain for the results you need!

A simple yet powerful tip to help you overcome procrastination

By Jim Connolly | January 22, 2013

decision making trick, decisions, tricks

I’d like to share a wonderfully simple, yet extremely powerful decision making technique with you. It works in seconds and although it involves tossing a coin, it’s probably not what you are thinking of.

So, here it is!

Decision making and tossing a coin

toss coin

The next time you have a decision to make and you are not sure which way to go, toss a coin.

  • The value here is not that the coin makes the decision for you.
  • The value is that whilst the coin is in the air spinning, you will discover which side you are hoping it will land on – which result you want.

This then gives you the answer you need, regardless of how the coin lands.

How it works

It seems that even when we are consciously unaware of what decision to take, unconsciously we have usually already decided. The process of tossing the coin and our awareness that there are just seconds until we know the result, causes us to automatically hope for the decision we want the most. The idea is centuries old and works extremely well.

I hope you find this as useful as I have.

The small business owners I work with enjoy far more sales, attract better clients and grow amazing businesses.
If you want the same, here’s exactly how it happens.

FREE marketing tips & advice

Get my best marketing tips, advice and ideas delivered direct to your inbox. Just add your email below.
I respect your privacy.

Hi! I'm Jim Connolly and I help small business owners to increase sales, boost their profits and build amazing businesses. Read more here.

Featured by

marketing advice, marketing help

Site sponsor

packaging consultancy

Categories

  • Blogging (406)
  • Business development (478)
  • Copywriting (303)
  • Email marketing & mail shots (186)
  • General marketing (1,664)
  • Professional development (534)
  • Social media marketing (355)

Hosting provider

20i hosting

Search

Recent posts

  • It works better than advertising June 2, 2025
  • It’s the most valuable question in sales! May 27, 2025
  • Grab. Focus. Urgency: How to vastly increase your sales May 20, 2025
  • Attract. Don’t sell May 14, 2025
  • Marketing gold: The follow-up May 10, 2025
  • How to make more sales, in uncertain times May 8, 2025
  • 17 Tips to help you grow a stronger business May 6, 2025
  • How to increase your prices May 2, 2025
  • Your economy April 27, 2025
  • From rags to riches? April 26, 2025
  • Tiny tweaks. Huge wins April 21, 2025
  • Working in. Working on April 15, 2025
  • How to own your competitors. It’s easier than you think April 12, 2025
  • Four questions that helped a subscriber boost sales by 68% April 8, 2025
  • Ignore the uninterested April 7, 2025
  • Does your business pass the coffee shop test? April 6, 2025
  • It’s back to normal for you and your business April 5, 2025
  • Marketing 101: Vigorous, written marketing April 2, 2025
  • The horrible truth about marketing April 1, 2025
  • I have no clients. Seriously. Not even one! March 26, 2025
  • Home
  • About
  • Hire me

Copyright © 2025 Jim Connolly