Did you ever read a post by Seth Godin, which says how some amazing piece of software (or plugin), helped him create the most popular marketing blog in the world?
No.
That’s because it didn’t happen like that.
In fact…
It never happens like that!
Like every top blogger I know, the success of Seth’s site had nothing to do with ‘special’ software or plugins. Read more here…
It’s always about great content, professionally marketed to the right people.
Average content, marketed in an average way, produces average results… no matter how many special plugins a site has.
Why there’s so much unnecessary software out there
Mel Brooks explains it perfectly with this joke. It’s about a guy who owns a tiny store in the middle of nowhere. A customer walks in and is surprised to see boxes of salt stacked on every shelf.
The customer says: ‘Wow! You have a lot of salt – how come salt is so popular here?’
The store owner replies: ‘Salt isn’t popular here. I can’t even remember the last time I sold any salt.’
The customer then says: ‘So why do you have so much salt in stock?’
The store owner looks at him and says: ‘I can’t sell salt… but the guy who sells me salt can REALLY sell salt!”
Salty software
That’s why there are so many people right now, with under performing blogs and websites that are packed full of salty software.
It’s generally of little, if any, value… but the Internet marketing experts selling the salt, are REALLY good at selling salt!