I have some news for you. It’s about your competitors. I did a little research and it seems they have really improved the quality of their customer service.
As a result, you now need to improve your customer service significantly, just to be at the service level, where you thought you already were.
So, take time out today — right now if possible, to figure out more ways to delight your clients or customers. Look for opportunities to show how much you care about them.
Hang on…
Sorry, I was wrong
I just looked again and it seems your competitors have not improved their customer service after all. So, your investment in extra customer care could now pay you a huge, windfall dividend. It could encourage massively more of your clients to talk about what an amazing service they receive from you.
Think for a moment about all that extra word of mouth publicity and the endless referrals.
Sounds like a business opportunity to me.