It’s tempting to dumb down your marketing message. Surely, if you dumb it down enough, everyone will understand it. Everyone will have their questions answered. Everyone will be happy.
The challenge is, you don’t sell to everyone.
No one does!
So, you’re marketing to the wrong people.
The most effective and powerful marketing messages are those, which your prospective clients or customers understand. Messages that are highly relevant to them. Messages that speak to them directly. Messages that inspire them to take action and motivate them to hire you or buy from you. You can’t achieve that by dumbing down for the masses.
If you’re not making enough sales or attracting enough clients, I have a suggestion for you.
Target your prospects, not everyone
Instead of trying to appeal to everyone, focus exclusively on motivating your ideal profile of client or customer.
True, not everyone will find it appealing. However, your prospects are massively more likely to realize that you’re exactly what they’re looking for. And that’s exactly what your marketing is supposed to do. Right?
The small business owners I work with enjoy far more sales, attract better clients and grow amazing businesses.
If you want the same, here’s exactly how it happens.