Have you noticed what happens when the media report that something is about to be in short supply? Queues form. People stand in line, just so they can get it before it runs out.
Here’s the thing: Whether it’s fuel or the latest must have Christmas present, demand shoots through the roof as soon if people believe they could miss out.
A great example of how powerful this can be, comes from Apple. There are long lines outside Apple stores every time they launch a new product. Why? Because their marketplace has been trained to understand that demand will outstrip supply.
Enough about Apple
More importantly, what limited availability product or service could you introduce to your customers?
The small business owners I work with enjoy far more sales, attract better clients and grow amazing businesses.
If you want the same, here’s exactly how it happens.