If your marketing is attracting fewer enquiries than you need, you may want to consider mixing things up a little.
Here’s why.
A marketing lesson from farming!
12 years ago, after a lifetime of living in cities, my wife and I bought our current home in the countryside. It’s surrounded by farm land. One of the first things I discovered about farming, is the effectiveness of crop rotation. The farmer plants different crops each time, because it keeps the soil fertile and produces a better harvest. Planting the same crop time after time produces a poor yield.
It struck me that the same is true when it comes to marketing. The marketplace soon gets tired of seeing the same marketing from the same people. It fails to capture their attention. Soon, they pay it no attention at all.
The answer
The way to avoid this costly marketing error, is to mix things up a bit.
- Try different timing. For example, if you use email marketing, send your emails on a different day or time of day.
- Try different images in your marketing material.
- Try different language — the kind of words you use to communicate your marketing message.
- Try different offers.
- Try asking for a different response.
- Try different marketing formats.
You get the idea.
In short: Marketing rotation can help you retain people’s interest. And an interested marketplace is far more likely to respond to you!
P.S. Here are dozens of marketing ideas you can use, from the most popular page on my blog.