My wife’s blog has become an overnight success. Here’s how she did it.
Sharon started her blog around 12 weeks ago. It’s called History: The Interesting Bits. Her first post was read by over 2000 people. Thousands of people now read her work every week. Not bad, especially as it’s her first ever attempt at blogging. It’s worth mentioning that Sharon hasn’t paid for advertising, hasn’t done any kind of SEO or asked anyone [including me] to share her posts or link to them.
So, what’s the secret of her success?
Before my wife published her first post, she had already built an audience for her blog. She is the admin of a history group on Facebook. Sharon spent time connecting with like-minded people, answering their questions and sharing ideas.
By the time she published her first blog post, there was a community of people who were interested. They already knew who she was and that she’s an expert in her field.
Compare that to what most business owners do, when they start blogging.
- They write a post.
- They share their post on their main social networks.
- However, because they haven’t built a community of people around their work, very few people take notice.
- They decide to publish some more posts and hope things will improve.
- Fast forward 3 months… they still have very few readers.
- So, they try some tricks they find on blogging websites. [They don’t understand that this is the perfect way to ensure your blog remains invisible.]
- Eventually, they assume that blogging is a waste of time.
Here’s the thing: If you want to build a successful blog, you need to build a community.
You need to find a way, like Sharon did, to connect with your target audience. It takes time. It takes effort. But that’s why she already has thousands of readers. It’s why her 12 week old blog has a bigger daily readership than the massive majority of established, small business blogs. BTW: It’s the same approach I used to build Jim’s Marketing Blog, though I used Twitter rather than Facebook.
Great blog posts alone are not enough
Writing great blog posts is just part of building a successful blog. Without investing the time required to build a reader community, a blog will remain largely invisible.
Important: You build a community by connecting with people in your target group. Join in the conversations. Answer questions. Communicate. Notice something there? None of those are achievable through automation software. Broadcasting quotes and spraying links via your social networks is easy, but very ineffective when it comes to building human connections.
How long does it take to do it correctly?
Some of my clients have achieved measurable success within 3 months. Others have taken a whole year. Is it worth it? Well, over 80,000 people will get notified when I publish this post today.
What would it be worth to you and your business, if you were able to reach a growing targeted audience of thousands of potential customers every week… without paying for advertising? Think about that for a moment.
If you decide its worth the investment, find out how to do it correctly and get moving!