We live in a golden age for small business owners. Thanks to the Internet, you can find pretty-much anything you need to know without leaving your chair. You can also find talented people, to guide you and your business to success.
Armed with access to the answer to any business problem, what does the average small business owner do with it?
They do exactly the same as they did 20 years ago. Statistics suggest that they spin their wheels or go broke. The numbers vary from country to country, but the story is very similar. [A quick search for your country’s small business survival rate can be a real eye opener.]
Why does this happen?
It happens because the average small business owner isn’t interested in doing things correctly. No. They are interested in doing things comfortably.
These business owners tell themselves a story, that trying something new is too risky. So they decide to stay comfortable and stagnate. This stagnation then ruins their business.
In short: Your success is directly linked to the story you’re telling yourself about the future of your business. If you’re frustrated at your lack of progress, it’s time to tell yourself a better story.
This will help you – Is the story behind your business powerful enough?